Monday, August 22, 2011

Keyword Selection For Search Engine Optimization SEO

By Simplifying The WEB

Choosing your primary keywords may be one of the most difficult parts of good SEO. It is also, however, one of the most important. When you begin optimizing your website for search engines, you will need to choose one primary keyword or keyword phrase, and four to six secondary keywords.

These keywords are going to be essential later on. You won't just use them for a single page on your website. Instead, they should feature prominently on each page of your website, in any website-related blogs, in any website-related newsletters, and in any website-related press releases. SEO goes beyond just a website.

With that in mind, look for keywords that will stand the test of time. Avoid keywords that are too general; you want targeted keywords for targeted traffic. But don't swerve to the opposite extreme; a keyword is no good if it's something so specific that no one would ever search for it.
Your secondary keywords can be a little more flexible than your primary keyword or keyword phrase. Pick the words people are most likely to use when searching for your product or information. You should ideally have between four and six secondary keywords, but if necessary, pick as many as ten. Don't go above ten, as too many keywords end up diluting the importance of any of your keywords.

Look for a blend of general and specific secondary keywords. Better yet, make one or two of them keyphrases, such as "handcrafted knit scarves" that blend the specifics of the three words together with the generalness of each individual word.

Once you have your keywords, don't limit them to just your website. Use your primary keyword phrase every time you link to your website, in blogs, in newsletters, and in RSS feeds. Don't overlook relevant forum signatures! The right keywords, used in the right way, can be invaluable.

About the Author: For more information visit Orange County Website Design Search Engine Optimization Orange County SEO Simplifying The WEB

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Friday, August 19, 2011

How to suggest a site to the Open Directory

The Open Directory Project is a web directory of Internet resources. A web directory is something akin to a huge reference library. The directory is hierarchically arranged by subject - from broad to specific. The ODP is maintained by community editors who evaluate sites for inclusion in the directory. They are our experts, and all submissions are subject to editor evaluation.
We care a great deal about the quality of the ODP. We aren't a search engine and pride ourselves on being highly selective. We don't accept all sites, so please don't take it personally should your site not be accepted. Our goal is to make the directory as useful as possible for our users, not to have the directory include all (or even most) of the sites that could possibly be listed or serve as a promotional tool for the entities listed.
To keep the ODP running smoothly and to assist us in exercising our editorial discretion, we have set up policies for submitting sites for our consideration. We may reject, delete, or edit submissions that violate these policies or that we otherwise believe, in our sole discretion, should not be included in the directory. We may also reject, delete, or block other sites that we believe to be associated with a user who has violated these policies.
You should take a few moments to understand these policies and the steps to submit a site before you begin.  Failure to understand and follow these instructions generally will result in the rejection of a submission.
Step One
Determine whether a site is appropriate for submission to the ODP:
  • Do not submit mirror sites. Mirror sites are sites that contain identical content, but have altogether different URLs.
  • Do not submit URLs that contain only the same or similar content as other sites you may have listed in the directory.  Sites with overlapping and repetitive content are not helpful to users of the directory.  Multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites.
  • Do not disguise your submission and submit the same URL more than once.
    Example: http://www.dmoz.org and http://www.dmoz.org/index.html
  • Do not submit any site with an address that redirects to another address.
  • The Open Directory has a policy against the inclusion of sites with illegal content. Examples of illegal material include child pornography; libel; material that infringes any intellectual property right; and material that specifically advocates, solicits or abets illegal activity (such as fraud or violence).
  • Do not submit sites "under construction." Wait until a site is complete before submitting it. Sites that are incomplete, contain "Under Construction" notices, or contain broken graphics or links aren't good candidates for the directory.
  • Submit pornographic sites to the appropriate category under Adult.
  • Submit non-English sites to the appropriate category under World.
  • Don't submit sites consisting largely of affiliate links.
Step Two
Do a quick search in the directory at dmoz.org (the home of the Open Directory) to be sure your site isn't already listed. This saves everyone time.
Step Three
Identify the single best category for your site. The Open Directory has an enormous array of subjects to choose from. You should submit a site to the single most relevant category. Sites submitted to inappropriate or unrelated categories may be rejected or removed.
Note: Some categories do not have "suggest URL" or "update URL" links. These categories don't accept submissions, so you should find a more specific category for your site.
Step Four
Once you've selected the best category for your site, go directly to that category on dmoz.org and then click "suggest URL." Follow the instructions on the submission form carefully.  Descriptions of sites should describe the content of the site concisely and accurately.  They should not be promotional in nature. Submitting a promotional description rather than an objective, well written description may significantly delay your site from being listed or prevent your site from being listed at all. Auto-submission software is (and always has been) a violation of this procedure. Sites submitted automatically are flagged and deleted after the submission is accepted, without notification to you. Persistent automatic submission may force us to ban you from the dmoz site, so we can provide resources to real human beings.
Procedure After Your Site is Submitted
An ODP editor will review your submission to determine whether to include it in the directory. Depending on factors such as the volume of submissions to the particular category, it may take several weeks or more before your submission is reviewed. Please only submit a URL to the Open Directory once. Again, multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites.  Disguising your submission and submitting the same URL more than once is not permitted.
Updating Your Site
If a site has been accepted for inclusion in the directory but you are dissatisfied with how the site is described or titled, you may go to the category where it is listed, and fill out the "update URL" form. If you are dissatisfied with the category in which your site is listed, you may send an e-mail to an editor for the category explaining your disagreement. Be polite and civil -- threatening or abusive behavior will not be tolerated.
If (but only if) you are dissatisfied with the editor's response, you may then use the "Feedback" link at the top of the page to "appeal" the editor's decision. Be specific concerning your disagreement (including why you believe the editor's response is inadequate). Comments made through the feedback link are reviewed by the ODP staff, who will make the final decision. Please do NOT send correspondence to Netscape, as that will only slow down and complicate the process. We take all feedback seriously and give it our thoughtful consideration. But please remember that we must exercise our discretion and make numerous judgment calls as to how to make the ODP as useful as possible -- no matter what decision we make, we may not always satisfy everyone.
Getting Your Site Into Portals and Search Engines Using ODP Data
If your site has been accepted into the Open Directory, it may take anywhere from 2 weeks to several months for your site to be listed on partner sites which use the Open Directory data, such as AOL Search, Google, Netscape Search, Yahoo Search, and hundreds of other sites. We make updates of the data available weekly, but each partner has their own update schedule.
Editorial Discretion
Please recognize that making the ODP a useful resource requires us to exercise broad editorial discretion in determining the content and structure of the directory. That discretion extends (but is not limited) to what sites to include, where in the directory sites are placed, whether and when to include more than one link to a site, when deep linking is appropriate, and the content of the title and description of the site. In addition, a site's placement in the directory is subject to change or deletion at any time at our sole discretion. You should not rely on any aspect of a site's inclusion in the directory.  Please understand that an editor's exercise of discretion may not always treat all submissions equally. You may not always agree with our choices, but we hope you recognize that we do our best to make fair and reasonable decisions.
The Open Directory team welcomes comments and feedback about the directory generally. Please let us know what you think, and how we can improve the service. Thanks!
Proceed to the Open Directory home at dmoz.org - Start here to find a category to submit to.
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Thursday, August 18, 2011

Free SEO keyword analyzer tool!

By: steve bis
This article is about a free website which has a great text analysis tool, that is very useful for anyone in the internet marketing game or who optimizes their website for search engine rankings. The sites address is www.textalyser.net this tool really does the job when it comes to analyzing either all the text on a website or just a certain portion of your choice. Giving you all sorts of great information about the keywords used in the site.

When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis.

At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read.

The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO's, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword.
Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page.

Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign.
Author Bio
Search engine specialist Steve Bis, is the author of the free search secrets newsletter and owns a unique web search tool that will help you find anything on the internet in 60 seconds, eliminating your search frustrations.

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Optimizing Meta Tags to Increase Your Site's Visibility

By M Rooney
Meta tags are added to a webpage to increase its visibility in the search engine. The Meta tags consist of three important components which are title, description and keyword. The title is the most commonly used Meta tag. It is displayed on top of the browser window. It acts as the title of the document. The Meta description is not shown on the browser but it is shown in the search result. The Meta description is often used in a webpage that does not contain text content. For example, in an art gallery site, the whole page displays only the picture. Since no text is placed on the site, you have to use the Meta description to optimize it with keywords. The Meta tags are usually added under the head tags. The Meta tags for each page should be unique. In this way, you can avoid duplication problem.
You should use a different Meta tags for each page in the website. The best keyword research tool for researching keyword is the Google AdWords keyword tool. The new Google AdWords keyword tool offers many improved functions. The keyword tool allows you to analyze a keyword based on the competition, number of searches, CPC and etc. The Meta keywords is the least important of all the Meta tags. Some people like to take advantage of the Meta keywords by spamming it with a huge list of keywords.
The Meta keywords should not exceed more than 255 characters. If the Meta keywords exceed 255 characters, it will be considered spam by the search engine. Your site may be blacklisted by the search engine as a spam site because of including too many keywords. You can use multiple word as one keyword. In order for the search engine to recognize a phrase as a single keyword, you have to use the comma. The most important keyword should be positioned in front followed by the less important keywords.

The title and description should be written properly so that people will be interested in viewing the web page. Sometimes, the search engine will display the Meta description in the search result if it couldn't find any keyword in the article. It is important to optimize the Meta title and description with keywords. By optimizing the Meta title and description, you will be able to rank well in the search engine. The keyword you use must have low competition. You should not use misspelled keywords in your Meta tag. Though misspelled keywords have small competition, it will drop your search engine ranking if you use it. The search engine knows that you are trying to manipulating it so it will never rank you. Using misspelled keyword also cause people to think that your site is unprofessional. When people see that your site is unprofessional, they will avoid it and won't consider buying your product. In addition, the keyword phrase you use must be meaningful. If the keyword phrase is not meaningful, the search engine will consider you as a spammer.

Mascar Rooney is the author of this article on directory submission.
Mascar Rooney is the author of this article on social bookmarking.

Article Source: http://EzineArticles.com/?expert=M_Rooney
http://EzineArticles.com/?Optimizing-Meta-Tags-to-Increase-Your-Sites-Visibility&id=5682182
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Wednesday, August 17, 2011

Search Engine Optimization Vs. Search Engine Marketing: What's The Difference?

By Simplifying The WEB

SEO and SEM are two terms that are commonly bandied about by webmasters. Sometimes it seems as if the two terms are used almost interchangeably. But is there a difference, and if so, what is it?

In fact, there is a difference. SEO stands for Search Engine Optimization. It refers to anything you do to your page to make it more search engine friendly. SEM stands for Search Engine Marketing. It forms a sort of umbrella term that can refer to anything you do to get your page ranked higher in search engines, from search engine optimization to requesting backlinks to submitting your URL to search engines.

It's important to know the difference between the two when you're shopping for SEO or SEM services. If the company doesn't specify what services it offers as part of its "SEM Package," then don't hesitate to ask. And don't hand over any money until you know! Some companies may mean nothing more than submitting your website's URL to a few search engines, and you can do that yourself.


Whenever possible, get a list of specific things they plan to do to help surfers find your website. Will they submit your URL to search engines? Get a list of the search engines they plan to submit it to. ("Yahoo!, Google, and 100's More!" doesn't count.) Will they keyword optimize your site? Be sure to ask if they include META and ALT tags.


Ultimately, whether a company uses "SEO" or "SEM" doesn't matter as much as what services they offer. Ideally, SEM would be more valuable than SEO, because it would include SEO as well as other marketing strategies. But this is not always the case. As we've noted before, it can be simply a code for "stick your URL is a few search engines and be done with it." Look for reputable websites, and ask for specific services they offer. Once you've done your homework, you will be able to make an informed decision between SEO and SEM and march forward proudly, knowing that you truly got the best value for your money.


About the Author: For more information visit Orange County Website Design Search Engine Optimization Orange County SEO Simplifying The WEB


Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=153274&ca=Internet
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