Keyword Selection For Search Engine Optimization SEO

By Simplifying The WEB

Choosing your primary keywords may be one of the most difficult parts of good SEO. It is also, however, one of the most important. When you begin optimizing your website for search engines, you will need to choose one primary keyword or keyword phrase, and four to six secondary keywords.

These keywords are going to be essential later on. You won't just use them for a single page on your website. Instead, they should feature prominently on each page of your website, in any website-related blogs, in any website-related newsletters, and in any website-related press releases. SEO goes beyond just a website.

With that in mind, look for keywords that will stand the test of time. Avoid keywords that are too general; you want targeted keywords for targeted traffic. But don't swerve to the opposite extreme; a keyword is no good if it's something so specific that no one would ever search for it.
Your secondary keywords can be a little more flexible than your primary keyword or keyword phrase. Pick the words people are most likely to use when searching for your product or information. You should ideally have between four and six secondary keywords, but if necessary, pick as many as ten. Don't go above ten, as too many keywords end up diluting the importance of any of your keywords.

Look for a blend of general and specific secondary keywords. Better yet, make one or two of them keyphrases, such as "handcrafted knit scarves" that blend the specifics of the three words together with the generalness of each individual word.

Once you have your keywords, don't limit them to just your website. Use your primary keyword phrase every time you link to your website, in blogs, in newsletters, and in RSS feeds. Don't overlook relevant forum signatures! The right keywords, used in the right way, can be invaluable.

About the Author: For more information visit Orange County Website Design Search Engine Optimization Orange County SEO Simplifying The WEB

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=153276&ca=Internet

READ MORE…

Free SEO keyword analyzer tool!

By: steve bis

This article is about a free website which has a great text analysis tool, that is very useful for anyone in the internet marketing game or who optimizes their website for search engine rankings. The sites address is www.textalyser.net this tool really does the job when it comes to analyzing either all the text on a website or just a certain portion of your choice. Giving you all sorts of great information about the keywords used in the site.

When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis.

At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read.

The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO's, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword.

Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page.

Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign.

Author Bio
Search engine specialist Steve Bis, is the author of the free search secrets newsletter and owns a unique web search tool that will help you find anything on the internet in 60 seconds, eliminating your search frustrations.

Article Source: http://www.ArticleGeek.com - Free Website Content

READ MORE…

Optimizing Meta Tags to Increase Your Site's Visibility

By M Rooney

Meta tags are added to a webpage to increase its visibility in the search engine. The Meta tags consist of three important components which are title, description and keyword. The title is the most commonly used Meta tag. It is displayed on top of the browser window. It acts as the title of the document. The Meta description is not shown on the browser but it is shown in the search result. The Meta description is often used in a webpage that does not contain text content. For example, in an art gallery site, the whole page displays only the picture. Since no text is placed on the site, you have to use the Meta description to optimize it with keywords. The Meta tags are usually added under the head tags. The Meta tags for each page should be unique. In this way, you can avoid duplication problem.

You should use a different Meta tags for each page in the website. The best keyword research tool for researching keyword is the Google AdWords keyword tool. The new Google AdWords keyword tool offers many improved functions. The keyword tool allows you to analyze a keyword based on the competition, number of searches, CPC and etc. The Meta keywords is the least important of all the Meta tags. Some people like to take advantage of the Meta keywords by spamming it with a huge list of keywords.

The Meta keywords should not exceed more than 255 characters. If the Meta keywords exceed 255 characters, it will be considered spam by the search engine. Your site may be blacklisted by the search engine as a spam site because of including too many keywords. You can use multiple word as one keyword. In order for the search engine to recognize a phrase as a single keyword, you have to use the comma. The most important keyword should be positioned in front followed by the less important keywords.

The title and description should be written properly so that people will be interested in viewing the web page. Sometimes, the search engine will display the Meta description in the search result if it couldn't find any keyword in the article. It is important to optimize the Meta title and description with keywords. By optimizing the Meta title and description, you will be able to rank well in the search engine. The keyword you use must have low competition. You should not use misspelled keywords in your Meta tag. Though misspelled keywords have small competition, it will drop your search engine ranking if you use it. The search engine knows that you are trying to manipulating it so it will never rank you. Using misspelled keyword also cause people to think that your site is unprofessional. When people see that your site is unprofessional, they will avoid it and won't consider buying your product. In addition, the keyword phrase you use must be meaningful. If the keyword phrase is not meaningful, the search engine will consider you as a spammer.

Mascar Rooney is the author of this article on directory submission.
Mascar Rooney is the author of this article on social bookmarking.

Article Source: http://EzineArticles.com/?expert=M_Rooney
http://EzineArticles.com/?Optimizing-Meta-Tags-to-Increase-Your-Sites-Visibility&id=5682182

READ MORE…

Search Engine Optimization Vs. Search Engine Marketing: What's The Difference?

By Simplifying The WEB

SEO and SEM are two terms that are commonly bandied about by webmasters. Sometimes it seems as if the two terms are used almost interchangeably. But is there a difference, and if so, what is it?

In fact, there is a difference. SEO stands for Search Engine Optimization. It refers to anything you do to your page to make it more search engine friendly. SEM stands for Search Engine Marketing. It forms a sort of umbrella term that can refer to anything you do to get your page ranked higher in search engines, from search engine optimization to requesting backlinks to submitting your URL to search engines.

It's important to know the difference between the two when you're shopping for SEO or SEM services. If the company doesn't specify what services it offers as part of its "SEM Package," then don't hesitate to ask. And don't hand over any money until you know! Some companies may mean nothing more than submitting your website's URL to a few search engines, and you can do that yourself.


Whenever possible, get a list of specific things they plan to do to help surfers find your website. Will they submit your URL to search engines? Get a list of the search engines they plan to submit it to. ("Yahoo!, Google, and 100's More!" doesn't count.) Will they keyword optimize your site? Be sure to ask if they include META and ALT tags.


Ultimately, whether a company uses "SEO" or "SEM" doesn't matter as much as what services they offer. Ideally, SEM would be more valuable than SEO, because it would include SEO as well as other marketing strategies. But this is not always the case. As we've noted before, it can be simply a code for "stick your URL is a few search engines and be done with it." Look for reputable websites, and ask for specific services they offer. Once you've done your homework, you will be able to make an informed decision between SEO and SEM and march forward proudly, knowing that you truly got the best value for your money.


About the Author: For more information visit Orange County Website Design Search Engine Optimization Orange County SEO Simplifying The WEB


Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=153274&ca=Internet

READ MORE…

About Active Search Results Page Ranking Technology

ASR Ranking is a new search engine page ranking algorithm that allows search engines to rank search results higher for websites where the owners or promoters of those websites have a history of performing actions or events defined as Activity.

The goal of ASR Ranking is to rank websites higher in organic search results where there are real active people supporting those websites. Websites will rank higher in the search engines results page (SERP) when the ASR Ranking is higher.

People searching the Internet benefit by having their search results include websites with more up-to-date information about products, services and content; fewer dead links on the visited websites; more search results from websites that are maintained on a regular basis and better feedback from inquiries sent to the website by those people who are searching.

An analogy would be similar to walking into a store where there are no employees to provide customer service such as answering questions or taking product returns. This is a store with low activity. On the other hand, a store with multiple people providing prompt customer service is a store with high activity.

It is easy to identify this type of activity when you physically walk into a brick-and-mortar store but is very difficult to recognize when you visit an online store (website). ASR Ranking offers the tool to separate the two by ranking a website higher in the search results when that website has higher activity, therefore, a higher ASR Ranking.

Website owners and promoters benefit due to no direct costs to promote their websites, an increase in traffic to their website and a higher visibility on the search engines.






The following section describes ways for website owners and promoters to earn a higher ASR Ranking at Active Search Results. As mentioned above, when you perform activity, your membership will earn a higher ASR Ranking and as a result, your websites will display higher in Active Search Results' search pages. The following table outlines some of the activity types that will earn your membership additional ASR Ranking Points which increase your ASR Ranking.

ASR Activity Types and Ranking Points
Activity	ASR Ranking Points
Activate Membership	3
Add a Backlink to ASR	3
Sign In During the Past 1 Week Using the Alexa Toolbar	3
Add your Country and ZIP Code to your Profile	2
Open 1 Email during the Past 1 Week	2
Clicked a Featured Link in an Email During the Past 1 Week	2
Sign In During the Past 1 Week Without Using the Alexa Toolbar	1
Submit New URL During the Past 1 Week	1
Re-Submit URL During the Past 1 Week	1

As an example, compare two websites that are very similar with respect to the content, description, title, keywords, etc... We will refer to them as website A and website B. If website A's owner activated their membership (3 ASR Points), has signed-in (1 ASR Point) and resubmitted one or more websites during the past 1 week (1 ASR Point), they will have earned 5 ASR Ranking Points. If website B's owner signed-in (1 ASR Point), re-submitted their website during the past 1 week (1 ASR Point) but did not activate their membership (0 ASR Point), they will have earned 2 ASR Ranking Points.


As a result, when an Internet searcher searches on keywords similar to both websites A and B, website A will display/rank higher because A's ASR Ranking is 3 points higher than B's ASR Ranking.


Also, website B will rank higher compared to other similar websites that have earned 1 or no ASR Ranking Points.


By default, all membership accounts are assigned a baseline of 10 ASR Ranking Points. The activity mentioned above would then be added to the baseline ASR Ranking to calculate the total ASR Ranking. Members can find their ASR Ranking by signing in and visiting their Member Info page. Their ASR Ranking is displayed on the third line in their member information section.


ASR Ranking Points are calculated once every 24 hours. Indexing starts at 3:00 am and completes at 4:00 am -4 GMT.


Click on the links in the table above to start increasing your ASR Ranking Points.

READ MORE…

A guide to good Search Engine Optimisation (SEO) tips

By: Craig Bucknall

Getting your website listed in Search Engines (SE) can sometime be a monumental task in itself, here are my top ten tips to get you started.

1. Page Title
Forget using 'Welcome to my website' as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.

2. Page Filenames
Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.

3. ALT Tags
Again keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.

4. Header Tags
Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.

5. Bold Text
Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.


6. Keywords
Some say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.


7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.


8. Alexa Toolbar
Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www..


9. RSS Feeds
Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.


10. Article Writing
Article writing is another way to cross promote your site with helpful information for others and with links back to your site.


In conclusion
There are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a few and a good starting point to get your website promoted in the www.

Author Bio



Craig Bucknall is the owner and Managing Director of the Sydney based Website Design studio Bullie Graphics. You can view his website at www.bulliegraphics.com.au.

Article Source: http://www.ArticleGeek.com - Free Website Content

READ MORE…

Meta tag optimization results in high search engine ranking

By: James Day

I was compelled to publish this article after noticing several SEO specialists writing in reference to meta tags being dead or obsolete. Meta tags are not dead. I will be the first to say, meta tags are utilized by all major search engines and are very much in use and extremely important to search engine ranking. If you need proof of how important meta tags are, try removing your meta tags and watch what happens to your search engine positioning. Your site will plummet to the depths of the unvisited web. Meta tags are frequently an overlooked factor which can improve the ranking of most any website.

This is an example of how vital meta tags are to your webpage and to your search engine ranking. Our website ranks #6 and #7 consistantly on MSN for the keyword submit site. To test the dead meta tag theory, our source code editor changed one word in the meta description tag and we dropped to #15 in the search results. Our rankings on Google and several other search engines suffered even more so. Needless to say we made changes accordingly. All major search engines definitely utilize meta tags for a description of the webpage and for indexing within the search results.

The title tag is one of the most important on page factors to consider. This is because search engine spiders read this tag first and place a high level of importance on the keywords found there. The title tag is also used for the title of your listing in the search results. The contents of your title tag will also appear in the top left corner of the browser bar. Correct title tag optimization is essiential and will result in a dramatic increase in your search engine ranking. The title tag should contain at least one or more keywords to be of any relevance to the webpage.


Search engine spiders read the description meta tag next. This tag is often used as a website description in the search results. The description tag should also contain a few keywords. The keyword meta tag is also vital to search engine ranking giving search engine spiders a sample of relevant text and content within a webpage. Other meta tags include robots, resource, author, copyright etc. These tags are not as important as the title, description and keyword tag, however they should be included if possible. To acheive high search engine ranking optimize your meta data. Proper onpage optimization will greatly improve your search engine placement.

Author Bio



Article written by the CEO of www.submit-site.org

Article Source: http://www.ArticleGeek.com - Free Website Content

READ MORE…

How to Raise Your Rankings in Search Engines - Basic SEO

By: Duane Jacobson I don't know how many times I've been asked. "How do I get traffic to my website?" To best discuss this topic I should break this down into categories 1. Title Tags The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60. Also when counting your characters remember that spaces are considered as well. Titles should appeal to the reader otherwise even a top position will lose a lot of clicks. For example, "shoes,nike shoes,best shoes,review shoes," is unlikely to induce a click. What may induce a click would be like: Shoes - Find out the latest styles on name brand shoes. 2. Description The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc 3. Keywords keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about. Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords. 4. Keyword Nesting Description: A term used in searching to indicate the sequence in which operations are to be performed Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups. The operations will be performed from the innermost nest to the outmost, and then from left to right. keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description. 5. Head Tags not to be confused with (head) tags def. HEAD or HEADER (of HTML document) The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields. Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < > 6. Anchor Links Anchor Links is one of the most important html tags that your site needs to gain search engine page rank especially in google and msn. Author Bio For more information please goto: http://www.newworldproducts.com Article Source: http://www.ArticleGeek.com - Free Website Content

READ MORE…

Get Your Site Seen – Here are 8 Website Traffic Tools to Help

To monitor the traffic coming to your website or blog, you’ll need the right website traffic tools.   Tools can help you monitor web traffic, analyze the type of traffic you’re receiving, and understand what visitors do after they arrive at your site. 

With this valuable information on hand, you’ll have the knowledge needed to promote your site with confidence.  You’ll be able to know exactly how every campaign affects your web traffic so you can repeat and/or improve on your marketing methods.  Here are just a few useful tools to help you get started.

Google Analytics
With Google Analytics, you can learn all you need to know about website traffic.  Discover information such a how many visitors are coming to your site (within certain time frames), which sites referred the visitors, which keywords were used to find your site, and more. It’s one of the few in-depth and free website traffic tools available!

Hitslink
This is a real-time, web-based stats reporting package.  Use its conversion tracking to keep track of your pay-per-click campaigns. Unlike the more general website traffic tools, Hitslink enables you to keep up with site promotions and downloads with specific data!

WebTrends
Improve customer experience while measuring your site’s success. Measure and test your site’s content, usability, marketing and more with one program.  Use the information available to tweak your site and improve your visitors’ experiences while at your website.

Alexa
This site reports stats for all websites on the Web.  It’s a great place to compare your site or blog to others and see how your site ranks among similar sites.  You can also use Alexa to find out the value of a website you’re planning to sell or gather other statistics.

MeasureMap
This tool also falls under the Google sector. Many blogs don’t offer very good website traffic tools to help you view and analyze site statistics.  In fact, most blogs don’t offer this at all.  You might have to use a third party program or install a plug-in to get this information.  MeasureMap can help you analyze how people act while visiting your blog.  This can be a valuable source of information if you need to increase sales and/or awareness through a blog site.

Technorati
This site is great for keeping up with how popular a blog is when compared with others.  It uses the number of “favorite” ratings to measure popularity.

Pheedo (for RSS feed updating)
This is an advertising platform that uses RSS feed technology to engage your audience.  It’s great for sites that are continuously being updated with news and products/services because it takes an RSS feed and updates the ads on it several times per hour.

The Internet Marketing Tips Newsletter
Well, I do have to blow my own horn once in a while but the Marketing tips newsletter is a great website traffic tool to help direct you into a more profitible web site. You can join and get a bonus here. ..

These are just a few great website traffic tools, but there are hundreds more.  Find tools that best fit your business.  You won’t need corporate-style tools for a small business site, so you can easily find affordable programs and sites to meet your needs, increase website traffic, and make more sales.

READ MORE…

Popular 2011 SEO Tools

By Todd Herman

There are a number of popular SEO tools available online that will make your work much easier. The SEO experts will advise you about these effective tools that will solve your problem areas. The first and most important tool is Google Analytics.

This is a free tool that gives you an easy solution to analyze the traffic of your website. You can track your site and find out the number of page views you have received in a particular time frame. You can also find out the length and depth of visit and the geographical location of your visit. The three SEO elements covered by Google Analytics are search traffic, search keywords and content performance.

Alexa toolbar is very useful for internet users. This is widely used by many webmasters for many years due to its ability to measure the performance and popularity of a website. Alexa is able to give you accurate results up to the top 100,000 sites existing online.

Another great tool that helps you to find out the right keywords for your site is KeyCompete. You can determine the keywords of your competitors easily. This could be obtained through their PPC programs. This is an online tool with lots of useful features. No one can overlook the usage of this tool to find out the appropriate keywords for their sites.

You can get information about your competitors and receive reports about their performance in major search engines like Google and Yahoo through the SEO tool SEOmoz. This helps you to find out what your competitors are doing and help you to keep track of their progress. Knowing these things will help you plan your future moves accordingly.


This also helps you in site error detection, traffic tracking and keyword research. IWEBTOOL has many tools in one that covers most areas of SEO. The great feature of this is the Google PageRank Prediction. This predicts the ranking in Google. This gives account of the links a domain has and measures the speed of the website. With Website Speed Test you can find out the time taken for site loading.


Widexl helps you to locate pages that are linked to your site. This feature has a meta tag analyzer that helps you to analyze the meta tags, page loading time and keyword density. You can check the links of your site on six search engines and make comparisons among competitors with another great tool of Widexl, Search Engine Saturation.


The SEO tool, Link Diagnosis helps the website owners to examine the link competition. This provides main details about eh links of the competitors. You can get details about anchor text, page ranks, etc. The Link Diagnosis runs only in Firefox browser.


SEO Logs is a combination of many free tools for SEO like Web Page SEO Optimizer, Keyword Difficulty Check, Backlinks Analyzer Tool, HTTP Headers, Domain Age Check, Alexa Rank Comparison, Adsense Profit Calculator, etc.


This helps you to measure the difficulty of keywords to get ranked in search engines. It also can detect the faked Pagerank and give PR value results. With these popular SEO tools you can optimize your site easily.


About the Author: If you want to learn more about various SEO tools you have to contact a up to date, professional SEO company.


Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=932616&ca=Internet

READ MORE…